Gone are the days when we knew for certain that everyone was viewing the web on a desktop or laptop computer, so websites were designed and developed for that standard experience. Increasingly, people are viewing the web on a variety of devices – tablets, smart phones and other mobile devices. If your website doesn’t support those devices, this can negatively affect how users interact with your business. The site may load slowly, the layout is fixed and awkward to navigate and you may end up with a frustrated user. Statistics show that most users don’t convert when using small screen devices which means you may be losing out on valuable business opportunities.